What would we do in a world without Google? Think of how many times you have asked Google for restaurant reviews, directions, news reports, or any other important yet random pieces of information. For most of us, the number is too many to count.
This is one example of the world’s reliance on new media. This reliance has affected all other aspects of “old media,” such as newspapers, magazines and T.V. According to Paul Gillin, a long-time technology journalist, old media has struggled with the harsh economic times.
Here are some “old media” statistics from Gillin:
- Magazine newsstand sales fell 12 percent in 2008 and have dropped another 22 percent this year
- TV Guide was sold in October for $1, which is $2 less than a single copy
- 2009 TV station ad revenue to drop 20 – 30 percent (Bernstein Research)
- NBC prime time audience down 14.3 percent in the past year
- NBC and CBS executives have publicly entertained the possibility of becoming cable channels
- Age of average network evening news viewer: 63
To compare and contrast, here are some “new media” statistics:
- Teens watch TV 60 percent less than their parents and spend 600 percent more time online than their parents
- Twitter membership grew more than 1,400 percent last year (Nielsen)
- Facebook’s population would make it the world’s fifth largest country
- 64 percent of online teens create some kind of published content
- One-third of Americans under the age of 40 say the Daily Show and Colbert Report are replacing traditional news outlets
Gillin says that the media are a revolution in process, meaning the Internet is bound to take over many aspects of the traditional media models. Clay Shirky, an Internet technology writer, says, “When someone demands to know how we are going to replace newspapers, they are really demanding to be told that we are not living through a revolution. They are demanding to be lied to.” A pretty harsh statement, however, it is a statement that rings true in this economic downturn.
Technology and media are continually and rapidly growing. Although social media and Internet news sources currently hold the title of “new media,” these channels will be replaced and re-vamped in the coming years.
Here is a great YouTube video showcasing the effect of technology and media in today’s society: