For those of us who have had Twitter accounts for a year or more, it’s hard not to notice the sudden explosion of the once “exclusive” social media Web site. So, what’s the reason for this rapid increase of the Twitterverse? One word: media.
I can’t count how many times within the last week that I heard celebrities promoting their Twitter accounts on T.V. Everyone from P. Diddy to Larry King are asking their viewers to “follow them” on Twitter. According to an article on CNN.com, the recent surge of celebrity twitterers has pushed the early,tech-savvy innovators to the side. The article says the face of Twitter has completely changed from the original, due to the influence of celebrity endorsements in American society.
In the last two weeks, there have been two large A-list celebrity endorsements of Twitter. The first being Ashton Kutcher’s pledge to donate $100,000 to aid the fight against malaria if he reached one million followers before CNN.com did. The second endorsement being Oprah’s on-air interview with Twitter CEO Evan Williams and Ashton Kutcher on April 17, 2009. Oprah sent her first “tweet” live, on-air from her computer.
Twitter is a perfect example of the effectiveness of celebrity endorsements. The media has picked Twitter up and run with it.
Last night I caught an episode of “The Soup” on E! A section of this particular episode demonstrates the current explosion of Twitter in the media. Here is a YouTube video of the excerpt: